The best hair-styling gel I tried so far. It keeps my hairstyle the entire day as I fit it in the morning. Gatsby Water Gloss is easy to apply. It works best if you wet your hands a bit and then take a bit of the gel with your fingers and apply it evenly on your hair (don't dry your hair before!). Once the gel is evenly applied, you can style your hair the way you want it to look and you are done. This product has a decent smell and the hair does not feel hard after applying it. For me it holds the hairstyle the entire day, which is awesome. I suggest to buy the 300g version as it gives you a lot more gel for your money as any other product currently available in the market. A money saver at good quality!