Kamado Joe 100% Natural Lump Charcoal is made from real trees so it burns clean and gives you a robust wood-fire flavor. Some other brands are made from scrap furniture or processed wood. This means less wood-fire flavor. Burns hotter for moister meats! Because Kamado Joe 100% Natural Lump Charcoal is made from hardwood, it burns hotter. This allows you to achieve steak- searing temperatures. Used in conjunction with a ceramic grill which insulates well, you’ll use less total heat to cook your food which means moister meats. Burns longer for better slow cooking!