* Heating time 10-15 minutes, Designed with 360-degree rotating base cord that allows you to style your hair from any angle and get the most professional-looking result; Smart simple one-touch button and advanced liquid crystal display lets you control and monitor its temperature with ease. * Style with speed and ease: Straightening hair for women and man is now as easy as brushing your hair and beard. * This brush delivers gentle, even heat around each strand. * No more flattening or frying your tresses. effortlessly comb through from roots to ends. * No matter how unruly your curls, the ceramic coating gives you silky straight hair that is easy to style. assured safety from scalding or burning * Efficient and safe: designed for rapid heating with positive temperature coefficient heating technology that gets the straightener brush hot within 30 seconds and maintain optimum heat levels, 5~10 times faster than traditional straighteners. * Sturdy, smooth nylon ball tipped teeth for tangle-free glide to prevent damage to the scalp. * Ceramic tourmaline technology reduces static, locks in moisture and leaves hair silky smooth with brilliant shine.