Plum Coconut Milk & Peptides Hair Shampoo delivers 22x softer hair after just one wash. Infused with nourishing coconut milk and peptide-powered ingredients, it hydrates, strengthens, and smooths hair from the inside out. Its pH-balanced formula reduces frizz, tangles, and damage, leaving hair silky, shiny, and manageable. For best results, pair with Plum Coconut Milk & Peptides Conditioner, Hair Mask, and Serum. FDA approved, cruelty-free, paraben-free, and 100% vegan for all.Key Benefits of Using Plum Coconut Milk & Peptides Hair Shampoo:22x Softer HairDeep HydrationStronger HairSilky, Touchable SoftnessEnhanced ElasticityReduces Frizz & TanglesShiny, Glossy FinishDamage ProtectionSafe & GentleIdeal for Men & WomenAbout Plum: At Plum, We Have Chemistry – not only in creating effective, 100% vegan skincare products, but also with you. We combine natural ingredients with scientifically proven actives to solve your skin concerns, delivering gentle and effective results every time.